'Unstopping K-beauty fever'
with Plastic Surgery Industry
and change in Targeting age
(Dr. Lee, Hyuntaek)'
Recently, the number of
patients seeking Korean plastic surgeons has increased
not only in China but
also in Southeast Asia, North America, Europe, and the Middle East.
Beauty, Plastic Surgery and Cosmetics
industries are increasing a rapid growth
by more than 20% every year.
Especially, Korean Plastic Surgery tourism industry
has become one of the representative
items of K-beauty.
According to Korea Tourism
Organization,
3 out of 10 Chinese medical tourists have received plastic surgery
or dermatology treatment
at Plastic Surgery Clinic in Korea.
In recent years, more and more
people are seeking Korean Plastic Surgery,
not only in China but also in
Southeast Asia, North America, Europe, and the Middle East.
Subtle and exquisite Medical technique
skill has also got its place
become one of Korean charm together with K-POP and
K-Drama fever
from around the globe for its high satisfaction Plastic Surgery
result
and high-quality services.
In February last year,
according to the Cosmetic Plastic Surgery Laser Conference,
people who are
interested in Cosmetic Surgery from around the world
visited Korea and spend
more than 10 million won per person.
In fact, according to the Banobagi
Medical Group,
the ranking of foreign patients by country in 2017 was ranked as
"China" in the 1st place, followed by "Thailand"
as 2nd, "Vietnam" in the 3rd,
"America" in the 4th and "Singapore" in the 5th
place.
This shows that although the number of Chinese tourists has decreased
due to the THAAD problem,
there are still a lot of Chinese tourists who are
highly interested in Plastic Surgery tourism.
However, compared to the same
quarter of the previous year,
the number of patients in China decreased
slightly,
while the number of patients in Southeast Asian countries
such as
Thailand and Vietnam increased sharply.
Southeast Asia has emerging as a new
strong leader
to lead the Korean Beauty Plastic Surgery market.
At present, there is strong
recognition among Thai women
that Korea is a beauty powerful nation.
CJ E&M's
entertainment program 'Let Me In'
has been sold through Thailand's terrestrial
channel,
so in the eye of Medical Team,
it seems that the number of Thailand
people who come to Korea
to get 'Plastic Surgery Tourism' for surgery is definitely
increasing.
In Vietnam, where the economic
growth rate is increasing along with the Korean Wave,
the plastic surgery
industry is rapidly developing as well.
Some Vietnamese Plastic Surgery Clinics
are actively utilizing the image of Korea,
such as franchising Korean plastic
surgery brands or inviting Korean doctors.
In addition, in Western and
Middle Eastern countries such as North America and Europe
took attention by increase
in the number of patients from the same period last year.
The most common cosmetic
surgery was 'Rhinoplasty'
followed by 'Eye surgery', 'fat grafting', 'Filler&
Botox', and 'face contouring’ treatment.
The reason for Western and
Middle Eastern patients having Rhinoplasty is that
they want to trim the nose
or lower the nose and make the nose shape
looks more beautiful as usually it’s
too large.
It’s different from Korean whom prefers Rhinoplasty to mainly raise
the nose
and makes it slimmer.
Recently, in the case of Iran,
Korean dramas have become really popular,
and this phenomenon is getting
bigger,
and the number of women who want to make a face shape same as
Lee,
Young Ae from Drama 'Dae Jang Geum'
and Han Hye Jin from Drama ‘Jumong’ is
increasing.
Banobagi Plastic Surgery Dr. Lee,
Hyuntaek said,
"The current level of Plastic Surgery and the high
technology equipment professionalism
in Korea have already been recognized overseas,
and there are increasing numbers of foreign patients seeking hospitals in Korea
not only from China but other also other countries around the world.
Domestic
medical professionals are actively involved in academic activities
for the
development of the Korean Plastic Surgery industry.
They need to cure patients
beyond simple treatment technology,
but include the area of healing and health,
and customized strategies for national diversity based on high-quality medical
services."
Last year, there was a
noticeable increase in the number of
male and middle-aged plastic surgery
patients in Korea.
According to the Banobagi Medical Group, the number of men
increased by 5.9%,
50s increased by 12%, and 60s increased by 23%,
respectively
compared to the same period of last year.
This is incompatible aspect to the
target age on 20s by 12% decreases
and 0.6% decrease in the female target.
In ages 50s and 60s, the most
common Plastic Surgery suggestion
is "anti-aging" surgery, which
improves wrinkle issues.
As the age of social activities increases with the
aging society,
there is an increasing interest in the "healthy and younger
living" among middle age people.
It’s applied the same as men.
As there are more and more self-investing 'grooming people' these days
which
gives preference on ['well dressed-up' or 'self-decorating'] males growing
in
the society and have bigger demand to men plastic surgery.
A recent survey of 1,769 male
and female workers surveyed by Job Korea
found that 88% of respondents said
that their appearance is one factor
that determined their competitiveness in
the workplace.
According to the Banobagi Medical
Group,
the most common procedures were performed about last year in the order is
'Eye surgery', 'Anti-Aging surgery', 'Rhinoplasty', 'Breast Augmentation',
and
'Face contouring' (Excluding Filler & Botox treatment).
In addition, the actual
Plastic surgery that has been done in the age and sex ratio group
in their 20s
are 28.5% which is the highest,
in the 30s (24.3%), 40s (19.6%), 50s (14%),
teenagers (7.3%), and 60s (5.2%),
among them are about 90% of women and 10% of
men.
Dr. Lee said, "As more
and more plastic surgery is being considered as
a confidence investment for some
people,
this method considered as simultaneous functional problems
and external
complex improvement for both men and women,
not just for young women in their
twenties who are interested in appearance correction.
Especially, the Plastic
Surgery for middle-aged women is
one way to overcome an emotional healing for
middle-aged crisis feeling issues
due to physical and social changes, so it’s
good to change the negative social perception."
Original Article :
http://www.wsobi.com/news/articleView.html?idxno=55673
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