Banobagi Plastic Surgery
'' 2017 & Award ''
Digital Advertising Category Award
Banobagi Plastic Surgery has announced that they got awarded for
'Digital Advertising' category award on the '2017 & Award',
the largest digital media event sponsored by
the Ministry of Science, Technology and Information.
The award ceremony, celebrating its 11th anniversary this year has fair
and strict screening process for a total of over 50 entries in three categories:
'digital media', 'digital advertising' and 'digital technology'.
They are honored for the best achievements award in the field.
Under the slogan "I am Detailist" in February,
Banobagi Plastic Surgery released an advertising video on the YouTube channel
means that they will provide thoughtful service
that does not miss any small details in any part.
Banobagi Plastic Surgery has been considering ways to convey
the differentiated "expertise" of the existing plastic surgery advertising market,
which has been producing a lot of confusion to consumers
with increasingly stimulating and similar advertisements.
With that, they interpreted the expertise in terms of 'detail',
and the staff put themselves in the image of medical philosophy of Banobagi
who is trying to provide more detailed medical service by calling themself 'Detailist'.
The video produced by the comprehensive advertising agency, Director's Company,
starts with the word 'Detail' and systematically manages customers
throughout the entire plastic surgery process, from counseling,
specialty systems, comprehensive screenings,
real medical Doctor name in operating room, to post treatment system.
It is sensibly expressed through a sophisticated linear structure
like rhetoric or science fiction movies.
In addition, through the narration, Banobagi medical philosophy
and professionalism has been clearly and calmly revealed rising trust.
The video showed a high audience rating of 41% of the best VTRs of the first week of live.
It attracted responses and showed a newness
that cannot be seen in any other plastic surgery advertisement.
It is also an example of a new form of storytelling that is effective
of showing successful cases of plastic surgeons.
"This advertisement image has become a vector
to truly convey the medical philosophy of Banobagi,
which is a start from the message of recommending comparison contents
and plastic surgery before and after surgery,
which can be found in most plastic surgeon advertisements,"
said Banobagi Plastic Surgery Official Marketing Department.
"We will provide high quality medical services that actively reflect the spirit of detail
emphasized by patients and prioritizing patients' safety and convenience."
On the other hand, Banobagi was found in 2000
and established by four representative main Doctors
of Seoul National University Plastic Surgeon alumni.
Banobagi Plastic Surgery is a representative of K-Medical
that provides various medical services and information to Asian countries
such as China, Malaysia, Mongolia and Thailand.
Original Article :
BANOBAGI ENGLISH DEPARTMENT
Whats App: +82-10-2216-6508
BANOBAGI INDONESIA DEPARTMENT
Whats App: +82-10-2273-6508
Line ID: banobagiid