The second wind to lead new Hallyu K-beauty wave!

What is K-Beauty's current position in Korea,

as cosmetic powerhouse in the world?

'K-Pop' and 'K-Drama' are the keywords that well-known about Korea in the world.

Starting with Korean drama in the early 2000s, the Korean Wave craze started in Asia.

Now, about 20 years later, Hallyu, which was defined as a Hallyu star in the past,

has now become widely established in social culture such as

beauty, fashion, food, music and games.

If you are considering the Korean Wave keyword recently, you can say "K-beauty".

According to a survey by market researcher Mintel, the beauty industry in Korea,

including cosmetics, is estimated to have surpassed $13 billion

(about 14.7 trillion won) last year.

Now, encountering foreigners in Myeongdong street cosmetics store

has become a familiar scene for us, and Korean beauty contents

and trends are spreading all over the world through various online media.

Southeast Asia’s Beauty trend leading 'K-beauty'

become the main character of the 2nd Korean wave craze!

Dramas, movies, and other cultural content exports were the main target for the Asian market.

The similar cultural characteristics of the Asian region played a role in forming consensus

and enhancing the liking of the Korean Wave. Hallyu has spread the beauty of Korea,

fashion, food, etc., and has played a role in informing the various of Korean lifestyles.

Among them, the faces of Korean stars in the screen looks flawless

and their faces looks impressive on Southeast Asian beauty trends.

The good skin of Korean stars soon gave the impression

that Korean cosmetics had excellent productive power, which raised K-beauty's trust.

In addition, K-pop has been attracting attention again with the Bangtan Boys (BTS)

and Black Pink, and more people are interested in their makeup.

Therefore, cover makeup images of beauty creators from various countries

such as China, Thailand, and Indonesia are being actively produced.

K-beauty's success factors, which have become the interest

and envy of Southeast Asian women, are the moist and smooth skin of Korean women,

their simple yet sophisticated appearance and the solid technology

and know-how of the Korean beauty industry. As a result,

K-Beauty has become the leading industry symbolizing Korea,

leading the beauty trends in Southeast Asia and other parts of the world.

Thailand ranked first in Korea last year, both functional and aesthetic improvement

As K-beauty is spreading around the world,

Thailand is the biggest growth market for Korean beauty industry in particular.

Thai women are very positive and trust K-beauty.

A typical example is the <Let Me In Thailand> program series.

Let Me In Thailand is a program that aims to give change and touch to life

by providing plastic surgery support to volunteers

who have difficulties in daily life due to their appearance.

In particular, BANOBAGI Plastic Surgery participated from Season 1~4,

with total 23 patients were supported.

According to the Ministry of Health and Welfare, the number of Chinese patients

who visited Korea last year has decreased slightly,

while the number of Southeast Asian patients has increased greatly every year.

In particular, Thai patients increased by 56%, of which 62%

were found to have plastic surgery. This is consistent with the first half of 2018,

which was announced last year by BANOBAGI Plastic Surgery.

The most common surgery that Thai people visited in Korea was a face contouring surgery.

It is analyzed that the small and 3D face type of Korean entertainers

and the pretty exquisite face shape influence.

Dr. Oh ChangHyun, one of BANOBAGI Plastic Surgery Clinic Main Director said,

"Recently, K-beauty has become the center of the New Hallyu family

and more foreign patients are seeking Korean plastic surgery all over the world

including Southeast Asia, North America, Europe and Middle East countries.

In order to continuously develop Korean beauty industry,

it is necessary to focus on functional improvement rather than

merely external improvement and care for patient's psychology and health

as well as being a result of sophisticated technology,

high-quality plastic surgery result and high quality service. " he said

.

Original Article :
http://www.newstown.co.kr/news/articleView.html?idxno=397102

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