The second
wind to lead new Hallyu K-beauty wave!
What is K-Beauty's current position in
Korea,
as cosmetic powerhouse in the world?
'K-Pop' and 'K-Drama' are the keywords that
well-known about Korea in the world.
Starting with Korean drama in the early
2000s, the Korean Wave craze started in Asia.
Now, about 20 years later,
Hallyu, which was defined as a Hallyu star in the past,
has now become widely
established in social culture such as
beauty, fashion, food, music and games.
If you are considering the Korean Wave
keyword recently, you can say "K-beauty".
According to a survey by
market researcher Mintel, the beauty industry in Korea,
including cosmetics, is
estimated to have surpassed $13 billion
(about 14.7 trillion won) last year.
Now, encountering foreigners in Myeongdong
street cosmetics store
has become a familiar scene for us, and Korean beauty
contents
and trends are spreading all over the world through various online
media.
Southeast
Asia’s Beauty trend leading 'K-beauty'
become the main character of the 2nd
Korean wave craze!
Dramas, movies, and other cultural content
exports were the main target for the Asian market.
The similar cultural
characteristics of the Asian region played a role in forming consensus
and enhancing the liking of the Korean Wave. Hallyu has spread the beauty of Korea,
fashion, food, etc., and has played a role in informing the various of Korean
lifestyles.
Among them, the faces of Korean stars in
the screen looks flawless
and their faces looks impressive on Southeast Asian
beauty trends.
The good skin of Korean stars soon gave the impression
that
Korean cosmetics had excellent productive power, which raised K-beauty's trust.
In addition, K-pop has been attracting attention
again with the Bangtan Boys (BTS)
and Black Pink, and more people are
interested in their makeup.
Therefore, cover makeup images of beauty creators
from various countries
such as China, Thailand, and Indonesia are being
actively produced.
K-beauty's success factors, which have
become the interest
and envy of Southeast Asian women, are the moist and smooth
skin of Korean women,
their simple yet sophisticated appearance and the solid
technology
and know-how of the Korean beauty industry. As a result,
K-Beauty
has become the leading industry symbolizing Korea,
leading the beauty trends in
Southeast Asia and other parts of the world.
Thailand
ranked first in Korea last year, both functional and aesthetic improvement
As K-beauty is spreading around the world,
Thailand is the biggest growth market for Korean beauty industry in particular.
Thai women are very positive and trust K-beauty.
A typical example is the <Let
Me In Thailand> program series.
Let Me In Thailand is a program that aims
to give change and touch to life
by providing plastic surgery support to
volunteers
who have difficulties in daily life due to their appearance.
In
particular, BANOBAGI Plastic Surgery participated from Season 1~4,
with total 23
patients were supported.
According to the Ministry of Health and
Welfare, the number of Chinese patients
who visited Korea last year has
decreased slightly,
while the number of Southeast Asian patients has increased
greatly every year.
In particular, Thai patients increased by 56%, of which 62%
were found to have plastic surgery. This is consistent with the first half of
2018,
which was announced last year by BANOBAGI Plastic Surgery.
The most
common surgery that Thai people visited in Korea was a face contouring surgery.
It is analyzed that the small and 3D face type of Korean entertainers
and the
pretty exquisite face shape influence.
Dr. Oh ChangHyun, one of BANOBAGI Plastic Surgery
Clinic Main Director said,
"Recently, K-beauty has become the center of
the New Hallyu family
and more foreign patients are seeking Korean plastic
surgery all over the world
including Southeast Asia, North America, Europe and
Middle East countries.
In order to continuously develop Korean beauty industry,
it is necessary to focus on functional improvement rather than
merely external
improvement and care for patient's psychology and health
as well as being a
result of sophisticated technology,
high-quality plastic surgery result and
high quality service. " he said
.
Original Article :
http://www.newstown.co.kr/news/articleView.html?idxno=397102
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