A sudden increase of male with BB cream,
plastic surgery... 2 out of 5 men are grooming tribe
[Digital Times Kim Min-joo] Men's beauty market is growing rapidly as more men wear makeup.
According to Job Korea and Albamon on the 16th, a survey was conducted on 2903 adult men
and women over the age of 20 as of July, and two out of five men in their 20s and 30s
acknowledge themselves as grooming tribe.
The grooming is the name of the men who generously invest in their fashion and beauty,
and is derived from the English word for trimming leather or hair.
43.3% of men in their 20s and 42% of men in their 30s admit themselved as grooming. In the survey, 58.7% of men answered that there are cosmetics that they apply in addition to the basic cosmetics. 41.9% of them used skin tone care products such as BB cream and CC cream as specific products.
According to the Euromonitor, the men's cosmetics market grew from 8784 billion in 2011 to
1.2 trillion won last year. The industry expects to expand to 1.4 trillion won next year.
The cosmetics industry is also busy catching males. AMOREPACIFIC has launched a men's makeup specialty brand 'Be Ready' and launched a men's foundation in five colors. Aekyung Industrial's men's styling brand, 'Sneakers', offers a wide range of products, from hair waxes to sunscreens
and mask packs.
Men's beauty creators are also increasing. Celebrity YouTuber Leo J has 39.5 million,
Junion has 24.5 million and Kim Ki-su has 11.7 million followers. They are presenting various contents from basic skin care to color makeup.
As well as beauty, men's cosmetic surgeries are also popular. Men are more interested in noses. The nose is located in the center of the face and is a major factor in determining the image of the first face-to-face. That's why men who want to change their image are plasticizing their noses.
Dr. Lee Hyun-taek, Director doctor of Banobagi Plastic Surgery, said, “As the male beauty market is growing, the interest in men's beauty is growing along with it.” especially as the nose is the most interesting area to men, it is important to have consultation with the doctor with full of experiences in order to have naturally blend with their face without look obvious.
Kim Min-Joo/ stella2515@dt.co.kr
Original Article :
http://www.dt.co.kr/contents.html?article_no=2019121602109932048008&ref=naver
For more information :
BANOBAGI ENGLISH DEPARTMENT
TEL: +82-02-522-6636
Whats App: +82-10-2216-6508
댓글 없음:
댓글 쓰기